Created with Sketch.

English

Best practices in App Analytics

When we start with app analytics we often fall into a trap thinking that all data is information. The data itself is not information. Today there is much talk of Big Data and thanks to some tools we are able to collect a lot of data from our users and use it for our mobile…

Tools to use in app Analytics

After knowing why we have to use our app analytics, discovering some metrics that we can use and learning the best way to implement these analytics, we need to review some tools that we can use. There are many good tools to analyze our application. And, as always, depending on the app we will be…

The 7 most impotant metrics in Mobile Analytics

App analytics is very important in order to prepare new versions and functionalities. It’s crucial to analyze what happens within our application and how users are interacting with it. Take into account that the usage of apps varies greatly depending on the category. Flurry already indicated it in the following table: Although the app usage varies depending…

Why mobile analytics matters

why-app-analytics-matters-egrowing

The thinker and consultant Peter Drucker says: “You can’t manage what you can’t measure”. In mobile applications it’s the same: we can’t manage our apps or know how to improve them if we don’t measure. Many developers tell me that analytics is not a priority for them, either for lack of time, lack of knowledge…

Mobile Marketing: It’s all about engagement!

Nowadays, many companies have or are working on a mobile app to keep in touch with their users, but developing an app is simply not enough! With more than 2.5 million apps available in the main app markets, mobile application success is no longer measured by installations… Today, the key driver for mobile marketers is engagement,…