The other day, I visited the Apple flagship store in Barcelona. It was not my first time there but the first time I was buying a device. I had a remarkable experience: I was really comfortable in there, people who attended me were really friendly and they solved every doubt I had. I observed around…

When we start with app analytics we often fall into a trap thinking that all data is information. The data itself is not information. Today there is much talk of Big Data and thanks to some tools we are able to collect a lot of data from our users and use it for our mobile…

After knowing why we have to use our app analytics, discovering some metrics that we can use and learning the best way to implement these analytics, we need to review some tools that we can use. There are many good tools to analyze our application. And, as always, depending on the app we will be…

App analytics is very important in order to prepare new versions and functionalities. It’s crucial to analyze what happens within our application and how users are interacting with it. Take into account that the usage of apps varies greatly depending on the category. Flurry already indicated it in the following table: Although the app usage varies depending…

The thinker and consultant Peter Drucker says: «You can’t manage what you can’t measure». In mobile applications it’s the same: we can’t manage our apps or know how to improve them if we don’t measure. Many developers tell me that analytics is not a priority for them, either for lack of time, lack of knowledge…

Nowadays, many companies have or are working on a mobile app to keep in touch with their users, but developing an app is simply not enough! With more than 2.5 million apps available in the main app markets, mobile application success is no longer measured by installations… Today, the key driver for mobile marketers is engagement,…

Starting the second half of 2014, it is a fact that most top internet companies receive more than 50% of their traffic via mobile devices. This doesn’t only confirm that mobile is the future, but it also evidences that companies that aren’t yet prepared for the mobile revolution will potentially lose around 50% of their…