{"id":1173,"date":"2013-04-29T08:00:00","date_gmt":"2013-04-29T07:00:00","guid":{"rendered":"http:\/\/e-growing.com\/?p=731"},"modified":"2013-04-29T08:00:00","modified_gmt":"2013-04-29T07:00:00","slug":"3-acciones-a-incluir-en-nuestra-estrategia-movil","status":"publish","type":"post","link":"https:\/\/www.vanessaestorach.com\/en\/3-acciones-a-incluir-en-nuestra-estrategia-movil\/","title":{"rendered":"3 acciones a incluir en nuestra estrategia m\u00f3vil"},"content":{"rendered":"<p><strong>Ya que desarrollar una aplicaci\u00f3n no es lo \u00fanico que podemos hacer en una estrategia m\u00f3vil.<\/strong><\/p>\n<p>Muchas empresas piensan que para estar presentes en el mundo m\u00f3vil tienen que desarrollar una aplicaci\u00f3n. \u00c9sta es una opci\u00f3n y, de hecho, puede que la m\u00e1s cara, pero no es la \u00fanica. Antes de decidir nuestra estrategia m\u00f3vil debemos tener en cuenta qu\u00e9 queremos conseguir con ella:<!--more--><\/p>\n<p>&#8211; \u00bfLlegar al p\u00fablico m\u00f3vil?<\/p>\n<p>&#8211; \u00bfVender?<\/p>\n<p>&#8211; \u00bfMayor engagement de nuestros clientes?<\/p>\n<p>&#8211; \u00bfBranding?<\/p>\n<p><strong>Desarrollar una app<\/strong><\/p>\n<p>Desarrollar una aplicaci\u00f3n puede que sea lo primero que pensemos cuando queremos empezar nuestra estrategia m\u00f3vil. Antes de lanzarnos en el desarrollo de una app para nuestro proyecto, debemos pensar que valor a\u00f1adido aportar\u00eda esta aplicaci\u00f3n a nuestro negocio y, sobre todo, a nuestros usuarios. Algunas preguntas que deber\u00edamos respondernos son:<\/p>\n<ul>\n<li>\u00bfA qui\u00e9n dirigimos esta app?<\/li>\n<li>\u00bfQu\u00e9 necesidad va a satisfacer?<\/li>\n<li>\u00bfQui\u00e9n va a pagar por nuestra app?<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; margin-right: auto; padding-top: 0px; border: 0px;\" title=\"mobile-marketing-e-growing-desarrollar-una-aplicaci\u00f3n-m\u00f3vil\" src=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/04\/image3.png\" alt=\"mobile-marketing-e-growing-desarrollar-una-aplicaci\u00f3n-m\u00f3vil\" width=\"193\" height=\"250\" border=\"0\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Si vemos que podemos seguir adelante ya que nos dirigimos a un target que no lleguemos con nuestros otros productos, satisfaremos una nueva necesidad y vemos que los clientes pueden pagar por este valor a\u00f1adido que les ofrecemos, pues pasamos a la definici\u00f3n de la app (link del post).<\/p>\n<p><strong>Adaptar nuestra web<\/strong><\/p>\n<p>Podemos entrar en el mundo m\u00f3vil simplemente adaptando nuestra web. Eso s\u00ed, antes debemos analizar si tenemos usuarios que nos visitan desde el m\u00f3vil. Esto lo podemos saber f\u00e1cilmente gracias a la herramienta de Google Analytics. En caso que m\u00e1s del 40% de las visitas nos vengan a trav\u00e9s del m\u00f3vil, no dudemos en adaptar nuestra web.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; margin-right: auto; padding-top: 0px; border: 0px;\" title=\"mobile-marketing-e-growing-adaptar-nuestra-web\" src=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/04\/image7.png\" alt=\"mobile-marketing-e-growing-adaptar-nuestra-web\" width=\"219\" height=\"239\" border=\"0\" \/><\/p>\n<p>Existen varias opciones:<img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; margin-right: auto; padding-top: 0px; border: 0px;\" title=\"mobile-marketing-e-growing-opciones-adaptaci\u00f3n-de-la-web-al-m\u00f3vil\" src=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/04\/clip_image002.png\" alt=\"mobile-marketing-e-growing-opciones-adaptaci\u00f3n-de-la-web-al-m\u00f3vil\" width=\"562\" height=\"277\" border=\"0\" \/><\/p>\n<p><strong>Publicidad m\u00f3vil<\/strong><\/p>\n<p>Si lo que queremos simplemente es darnos a conocer a trav\u00e9s de los dispositivos m\u00f3viles, tenemos muchas opciones que podemos explorar. Si lo que queremos es informar a uno de nuestros segmentos de alguna novedad, podemos hacer publicidad in-app: publicidad dentro de una aplicaci\u00f3n que se enfoque al mismo target que nosotros. Si lo que queremos es que nos encuentren los usuarios m\u00f3viles en general, podemos hacer publicidad de adwords espec\u00edficamente para dispositivos m\u00f3viles.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; padding-left: 0px; padding-right: 0px; display: block; float: none; margin-left: auto; margin-right: auto; padding-top: 0px; border: 0px;\" title=\"mobile-marketing-e-growing-publicidad-m\u00f3vil\" src=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/04\/image11.png\" alt=\"mobile-marketing-e-growing-publicidad-m\u00f3vil\" width=\"195\" height=\"265\" border=\"0\" \/><\/p>\n<p>Lo importante es lo mismo: tener claro qu\u00e9 queremos conseguir con esta publicidad y a partir de all\u00ed, todo ser\u00e1 m\u00e1s f\u00e1cil.<\/p>\n<p>En un pr\u00f3ximo post las desarrollar\u00e9 m\u00e1s en detalle los distintos tipos de publicidad m\u00f3vil disponibles actualmente en el mercado.<\/p>\n<p>\u00bfSe os ocurre alguna cosa m\u00e1s a hacer para estar presentes en el mundo m\u00f3vil?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya que desarrollar una aplicaci\u00f3n no es lo \u00fanico que podemos hacer en una estrategia m\u00f3vil. Muchas empresas piensan que para estar presentes en el mundo m\u00f3vil tienen que desarrollar una aplicaci\u00f3n. \u00c9sta es una opci\u00f3n y, de hecho, puede que la m\u00e1s cara, pero no es la \u00fanica. Antes de decidir nuestra estrategia m\u00f3vil&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[75,65,34,76,77],"class_list":["post-1173","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing","tag-adaptar-nuestra-web-al-movil","tag-desarrollar-aplicaciones","tag-desarrollar-apps-moviles","tag-estrategias-movil","tag-publicidad-movil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 acciones a incluir en nuestra estrategia m\u00f3vil - Vanessa Estorach<\/title>\n<meta name=\"description\" content=\"Para adaptar tu estrategia al movil no necesariamente tienes que desarrollar una aplicaci\u00f3n m\u00f3vil\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vanessaestorach.com\/3-acciones-a-incluir-en-nuestra-estrategia-movil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 acciones a incluir en nuestra estrategia m\u00f3vil - 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