{"id":1176,"date":"2013-07-03T17:59:00","date_gmt":"2013-07-03T16:59:00","guid":{"rendered":"http:\/\/e-growing.com\/?p=773"},"modified":"2013-07-03T17:59:00","modified_gmt":"2013-07-03T16:59:00","slug":"que-queremos-conseguir-con-nuestra-aplicacion-movil","status":"publish","type":"post","link":"https:\/\/www.vanessaestorach.com\/en\/que-queremos-conseguir-con-nuestra-aplicacion-movil\/","title":{"rendered":"\u00bfQu\u00e9 queremos conseguir con nuestra aplicaci\u00f3n m\u00f3vil?"},"content":{"rendered":"<p>Principalmente queremos conseguir dos cosas con nuestra aplicaci\u00f3n m\u00f3vil:<\/p>\n<ol>\n<li>Incrementar el n\u00famero de descargas<\/li>\n<li>Aumentar la cantidad de usuarios activos<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left; display: inline;\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/9\/99\/1328101811_Download.png\" alt=\"\" width=\"220\" height=\"220\" align=\"left\" \/>Las descargas son un objetivo a corto: si nuestra aplicaci\u00f3n es de pago, las descargas son directamente proporcionales a los ingresos. <strong>Punto importante.<!--more--><\/strong><\/p>\n<p>El n\u00famero de descargas tambi\u00e9n influye en nuestra posici\u00f3n dentro de la <em>store<\/em>. Cuantas m\u00e1s descargas, mejor posicionados estamos y m\u00e1s descargas obtendremos. Otro <strong>punto importante.<\/strong><\/p>\n<p>Sin embargo, desde el punto de vista del usuario, si una aplicaci\u00f3n es descargada y olvidada, s\u00f3lo consigue esta parte de su cometido. \u00bfCu\u00e1ntas apps tenemos en nuestros dispositivos m\u00f3viles que no utilizamos?<\/p>\n<p>El uso que va a tener nuestra app tambi\u00e9n va a depender de su tipolog\u00eda. Flurry nos muestra en este gr\u00e1fico que no es lo mismo una app de dating o redes sociales que una de noticias.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3181\" src=\"http:\/\/e-growing.com\/wp-content\/uploads\/2015\/01\/app-categories-analytics-egrowing.png\" alt=\"app-categories-analytics-egrowing\" width=\"632\" height=\"601\" \/><\/p>\n<p align=\"center\"><span style=\"font-size: xx-small;\">Fuente: <\/span><a href=\"http:\/\/blog.flurry.com\/bid\/90743\/App-Engagement-The-Matrix-Reloaded\"><span style=\"font-size: xx-small;\">http:\/\/blog.flurry.com\/bid\/90743\/App-Engagement-The-Matrix-Reloaded<\/span><\/a><\/p>\n<p>En funci\u00f3n del uso que se realiza de nuestra aplicaci\u00f3n m\u00f3vil no s\u00f3lo podremos prever qu\u00e9 <strong>ingresos tendremos por publicidad<\/strong>, sino que podremos dise\u00f1ar cierto tipo de promociones o simplemente saber cuando es mejor <strong>comunicarnos con nuestro usuario<\/strong>. Si utilizamos una aplicaci\u00f3n, tambi\u00e9n estaremos m\u00e1s dispuestos a <strong>valorarla positivamente<\/strong> (importante dato que tenemos en cuenta antes de descargar nuevas aplicaciones) o bien <strong>recomendarla a nuestros amigos<\/strong> (factor clave en una aplicaci\u00f3n de \u00e9xito).<\/p>\n<p>Resumiendo\u2026 Las descargas son importantes pero no nos tenemos que obsesionar con ellas. \u00a1Si una app gusta y es utilizada las anheladas descargas llegar\u00e1n!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Principalmente queremos conseguir dos cosas con nuestra aplicaci\u00f3n m\u00f3vil: Incrementar el n\u00famero de descargas Aumentar la cantidad de usuarios activos Las descargas son un objetivo a corto: si nuestra aplicaci\u00f3n es de pago, las descargas son directamente proporcionales a los ingresos. Punto importante.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[45,83,70],"class_list":["post-1176","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing","tag-aplicaciones-moviles","tag-estrategia-movil","tag-mobile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 queremos conseguir con nuestra aplicaci\u00f3n m\u00f3vil? - Vanessa Estorach<\/title>\n<meta name=\"description\" content=\"Principalmente queremos conseguir dos cosas con nuestra aplicaci\u00f3n m\u00f3vil\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vanessaestorach.com\/que-queremos-conseguir-con-nuestra-aplicacion-movil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 queremos conseguir con nuestra aplicaci\u00f3n m\u00f3vil? 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