{"id":1178,"date":"2013-10-25T14:11:00","date_gmt":"2013-10-25T14:11:00","guid":{"rendered":"http:\/\/e-growing.com\/?p=1008"},"modified":"2013-10-25T14:11:00","modified_gmt":"2013-10-25T14:11:00","slug":"mis-reflexiones-de-atc2013-app-trade-center","status":"publish","type":"post","link":"https:\/\/www.vanessaestorach.com\/en\/mis-reflexiones-de-atc2013-app-trade-center\/","title":{"rendered":"Mis reflexiones sobre #ATC2013 (App Trade Center)"},"content":{"rendered":"

Ayer estuve en Valencia, en el App Trade Center<\/a>, la primera edici\u00f3n de este evento de movilidad que hacen en la ciudad. Los dos d\u00edas de feria se desarrollaron en el mejor hotel de la ciudad, en el Hotel Balneario Las Arenas 5* GL<\/strong>. Una pasada de sitio con unas vistas inmejorables al Mediterr\u00e1neo.<\/p>\n

No se organiz\u00f3 como un evento de grandes dimensiones, normal para ser la primera vez, en el que hab\u00eda habilitados: 1 auditorio<\/strong>, 1 espacio para workshops<\/strong>, 1 espacio para expositores<\/strong>. \"stands-atc2013-egrowing\"<\/a><\/p>\n

Se invitaron desde empresas relevantes hasta startups, un mix muy enriquecedor. La tem\u00e1tica que se toc\u00f3 pas\u00f3 desde mobile marketing, desarrollo \u00e1gil a gamification. El objetivo era atraer a desarrolladores y empresas desarrolladoras de apps.\"programa-atc2013-egrowing\"<\/a><\/p>\n

Vinieron conferenciantes de nivel de Maximo Cavazzani<\/strong>, creador d’Apalabrados o Sixto Arias<\/strong>, Presidente de la MMA. Tambi\u00e9n grandes empresas de como Microsoft, Tuenti o Vodafone. Por lo tanto, creo que el planteamiento era muy interesante de partida. En la imagen podemos ver a Teba Lorenzo<\/a> de Yahoo:\"yahoo-teba-lorenzo-atc2013-egrowing\"<\/a><\/p>\n

Por otra parte, hab\u00eda tambi\u00e9n hab\u00eda dos aspectos que casi me echan atr\u00e1s en mi decisi\u00f3n de ir a la primera edici\u00f3n de ATC.<\/p>\n

    \n
  1. La duraci\u00f3n de las charlas<\/strong>. El timing que se preve\u00eda para cada una era de 30 minutos. \u00bfQu\u00e9 se puede hacer durante 30 minutos?<\/strong> Presentarse, presentar por encima mi producto\/empresa\/proyecto y turno de preguntas. \u00bfY qu\u00e9 valor aporta esto a los asistentes? Un conocimiento superficial<\/strong> sobre una empresa o las novedades de la misma y ya est\u00e1<\/span>. Eran presentaciones m\u00e1s comerciales<\/strong> que profundas. O sea, que si ibas a la feria a aprender sobre movilidad… mucho valor no te llevabas. Seguramente este ya era el objetivo. Sin embargo, creo que este tipo de ferias deber\u00edan tener tambi\u00e9n el objetivo de profundizar sobre alg\u00fan tema invitando a profesionales especializados.<\/li>\n
  2. El netwoking<\/strong>. Nunca pago para ir a una feria solamente por el valor o conocimientos que me aportan (en este caso el precio era simb\u00f3lico) sino tambi\u00e9n por los contactos<\/strong> que me puedo llevar de ella. En ATC, durante las dos jornadas que dur\u00f3, no se incentivaba a este networking: no hab\u00eda ninguna zona habilitada para hacer coffee-breaks<\/strong>. Hab\u00eda descansos, s\u00ed, pero cada uno se iba a sus cosas (llamadas, mails, amigos, \u2026). Si ya habilitas una zona con un poco de caf\u00e9 y alguna pasta, ya vas para all\u00e1 y mientras te sirves el caf\u00e9 conoces a uno y mientras te coges un croissant, intercambias tarjetas con otra persona. Creo que no es suficiente montando un evento nocturno<\/strong> para hacer networking. Por la noche el tipo de networking suele ser diferente \ud83d\ude09<\/strong> (no por ello peor). Creo que uno es complemento del otro.<\/li>\n<\/ol>\n

    No me gustar\u00eda despedirme sin felicitar a los organizadores<\/strong> por tener la iniciativa de montar un evento de estas caracter\u00edsticas en Valencia. Creo que es muy positivo no centralizar todos los eventos en Madrid (principalmente) o Barcelona.<\/p>\n

    \u00bfNos vemos en el pr\u00f3ximo evento?<\/p>\n","protected":false},"excerpt":{"rendered":"

    Ayer estuve en Valencia, en el App Trade Center, la primera edici\u00f3n de este evento de movilidad que hacen en la ciudad. Los dos d\u00edas de feria se desarrollaron en el mejor hotel de la ciudad, en el Hotel Balneario Las Arenas 5* GL. Una pasada de sitio con unas vistas inmejorables al Mediterr\u00e1neo. No…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[128,129,130,131,132],"class_list":["post-1178","post","type-post","status-publish","format-standard","hentry","category-eventos","tag-app-trade-center","tag-atc2013","tag-evento-movilidad","tag-networking","tag-valencia"],"acf":[],"yoast_head":"\nMis reflexiones sobre #ATC2013 (App Trade Center)<\/title>\n<meta name=\"description\" content=\"En el app trade center se invitaron desde empresas relevantes hasta startups, un mix muy enriquecedor. 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