{"id":1179,"date":"2013-10-28T11:29:00","date_gmt":"2013-10-28T10:29:00","guid":{"rendered":"http:\/\/e-growing.com\/?p=1016"},"modified":"2013-10-28T11:29:00","modified_gmt":"2013-10-28T10:29:00","slug":"sirve-googleadwords-para-promocionar-mi-aplicacin-mvil-parte12","status":"publish","type":"post","link":"https:\/\/www.vanessaestorach.com\/en\/sirve-googleadwords-para-promocionar-mi-aplicacin-mvil-parte12\/","title":{"rendered":"\u00bfSirve Google Adwords para promocionar mi aplicaci\u00f3n m\u00f3vil? [parte1\/2]"},"content":{"rendered":"<p>Despu\u00e9s de mucho esfuerzo, sudor y l\u00e1grimas, ya ten\u00e9is vuestra app desarrollada y\u2026 \u00bfahora qu\u00e9? Pues si no quer\u00e9is que vuestra aplicaci\u00f3n quede muerta dentro de los markets, tendr\u00e9is que invertir en la promoci\u00f3n de la misma.<\/p>\n<p>Podemos empezar por trabajar el <a href=\"http:\/\/e-growing.com\/2013\/02\/como-crear-una-aplicacion-movil-optimizada-aso\/\" target=\"_blank\">ASO<\/a> <em>[IMPRESCINDIBLE-ASO]<\/em> pero no se queda ah\u00ed. Depende de cada aplicaci\u00f3n deber\u00e1s seguir una estrategia de promoci\u00f3n u otra. Lo que debes recordar es que es recomendable<strong> dedicar como m\u00ednimo la mitad <\/strong>de lo que te has invertido en desarrollar la app en su promoci\u00f3n.<\/p>\n<p>Los <strong>anuncios Pay-per-click son una opci\u00f3n que podemos contemplar si queremos entrar en otros mercados<\/strong>. <!--more-->Realizar una campa\u00f1a de <a href=\"https:\/\/accounts.google.com\/ServiceLogin?service=adwords&amp;continue=https:\/\/adwords.google.com\/um\/gaiaauth?apt%3DNone%26ltmpl%3Djfk&amp;hl=ca_ES&amp;ltmpl=jfk&amp;passive=86400&amp;skipvpage=true&amp;sacu=1&amp;sarp=1\" target=\"_blank\">Google Adwords<\/a> a corto plazo es m\u00e1s f\u00e1cil que realizar una estrategia de PR en el pa\u00eds destino. Eso s\u00ed, no hay que olvidar que si vemos los anuncios PPC como algo a largo plazo, nos puede resultar caro.<\/p>\n<p>En julio pasado, Google hizo algunos cambios en el Adwords e introdujo las <strong>Google Enhanced Campaigns<\/strong> con el objetivo principal de dar importancia a las b\u00fasquedas m\u00f3viles e incrementar sus ingresos en estos dispositivos. Los resultados no acaban de ser los que ellos previeron. Pod\u00e9is leerlo en este report reciente del <a href=\"http:\/\/www.mobilemarketer.com\/cms\/news\/research\/16384.html\" target=\"_blank\">Mobile Marketer<\/a>.<\/p>\n<p>Como consecuencia de la introducci\u00f3n de las campa\u00f1as Enhanced, <strong>no podemos lanzar una campa\u00f1a solamente para desktop, tablets o smartphones<\/strong>. Lo que s\u00ed que podemos hacer es dise\u00f1ar nuestra campa\u00f1a y <strong>priorizar<\/strong> en qu\u00e9 devices queremos que salga. Desgraciadamente, esta <em>priorizaci\u00f3n<\/em> es MOBILE o bien DESKTOP-TABLET.<\/p>\n<p><strong>S\u00d3LO MOBILE<\/strong><\/p>\n<p>Para desarrolladores de apps para smartphones, es interesante saber que <strong>podemos decidir que parte de nuestro presupuesto se destine a dispositivos m\u00f3viles<\/strong>.<\/p>\n<p>\u00bfC\u00f3mo lo hacemos? Indicamos que, por ejemplo, priorizamos un 200% la oferta de nuestras palabras en mobile devices. \u00bfFunciona? Pues a simple vista en mis campa\u00f1as no hay tantos clics en m\u00f3viles como en tablets o ordenadores.<a href=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/10\/image2.png\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; padding-top: 0px; padding-left: 0px; display: inline; padding-right: 0px; border: 0px;\" title=\"campa\u00f1a-adwords-egrowing-promocion-apps\" src=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/10\/image_thumb2.png\" alt=\"campa\u00f1a-adwords-egrowing-promocion-apps\" width=\"487\" height=\"102\" border=\"0\" \/><\/a><\/p>\n<p><strong>\u00bfS\u00d3LO TABLET?<\/strong><\/p>\n<p>\u00bfQu\u00e9 pasa si mi app es s\u00f3lo para tablet? Pues\u2026 \u00a1Houston, tenemos un problema! <strong>No hay manera de priorizar las tablets<\/strong> en relaci\u00f3n al m\u00f3vil o desktop. De hecho, tablets y desktop se los considera por igual en estas nuevas ofertas.<\/p>\n<p>Entiendo que para algunos productos o servicios, las b\u00fasquedas hechas en las tabletas se pueden asemejar a aquellas que hacemos en nuestro PC. Sin embargo\u2026 las aplicaciones m\u00f3viles son eso\u2026 <strong><em>un producto exclusivamente para dispositivos m\u00f3viles<\/em><\/strong>. Espero que Google recapacite sobre este tema y nos tenga un poco en cuenta ya que sino, lo que puede pasar es que parte de nuestro presupuesto se desaproveche en clicks que no son nada interesantes para nosotros.<\/p>\n<p>A pesar de ello, hay algo que podemos hacer, reducir la oferta en smartphones: <a href=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/10\/image3.png\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; padding-top: 0px; padding-left: 0px; display: inline; padding-right: 0px; border: 0px;\" title=\"campa\u00f1a-adwords-egrowing-promocion-apps2\" src=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/10\/image_thumb3.png\" alt=\"campa\u00f1a-adwords-egrowing-promocion-apps2\" width=\"487\" height=\"102\" border=\"0\" \/><\/a><\/p>\n<p>En el <a title=\"post siguiente\" href=\"http:\/\/e-growing.com\/2013\/10\/5-pasos-para-crear-un-anuncio-de-adwords-para-tu-app-parte22\/\" target=\"_blank\">post siguiente<\/a> os indicar\u00e9 qu\u00e9 pasos deb\u00e9is seguir para realizar una campa\u00f1a de Google Adwords para promocionar vuestras apps. \u00a1No os lo perd\u00e1is, <a title=\"l\u00e9elo aqu\u00ed\" href=\"http:\/\/e-growing.com\/2013\/10\/5-pasos-para-crear-un-anuncio-de-adwords-para-tu-app-parte22\/\" target=\"_blank\">l\u00e9elo aqu\u00ed<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de mucho esfuerzo, sudor y l\u00e1grimas, ya ten\u00e9is vuestra app desarrollada y\u2026 \u00bfahora qu\u00e9? Pues si no quer\u00e9is que vuestra aplicaci\u00f3n quede muerta dentro de los markets, tendr\u00e9is que invertir en la promoci\u00f3n de la misma. Podemos empezar por trabajar el ASO [IMPRESCINDIBLE-ASO] pero no se queda ah\u00ed. Depende de cada aplicaci\u00f3n deber\u00e1s seguir&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[133,36,134,135,136],"class_list":["post-1179","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing","tag-adwords","tag-mobile-apps","tag-pay-per-click","tag-promocion","tag-promocionar-aplicaciones-moviles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfSirve Google Adwords para promocionar mi aplicaci\u00f3n m\u00f3vil? 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