{"id":1180,"date":"2013-10-29T12:24:00","date_gmt":"2013-10-29T11:24:00","guid":{"rendered":"http:\/\/e-growing.com\/?p=1037"},"modified":"2013-10-29T12:24:00","modified_gmt":"2013-10-29T11:24:00","slug":"5-pasos-para-crear-un-anuncio-de-adwords-para-tu-app-parte22","status":"publish","type":"post","link":"https:\/\/www.vanessaestorach.com\/en\/5-pasos-para-crear-un-anuncio-de-adwords-para-tu-app-parte22\/","title":{"rendered":"5 pasos para crear un anuncio de Adwords para tu app [parte2\/2]"},"content":{"rendered":"<p><span style=\"font-size: small;\">Antes de empezar, te recomiendo que te leas <\/span><a href=\"http:\/\/e-growing.com\/2013\/10\/sirve-googleadwords-para-promocionar-mi-aplicacin-mvil-parte12\/#sthash.aHOVx8Nk.dpbs\" target=\"_blank\"><span style=\"font-size: small;\">este<\/span><\/a><span style=\"font-size: small;\"> art\u00edculo.<\/span><\/p>\n<p>Despu\u00e9s de explicaros los PROS y CONTRAS de las nuevas campa\u00f1as Enhanced de Pay-per-click de Google Adwords, me gustar\u00eda detallaros los pasos que ten\u00e9is que seguir para empezar vuestra exitosa campa\u00f1a. \u00a1Es muy f\u00e1cil!<\/p>\n<p><strong>1. Crea tu cuenta.<\/strong> \u00bfTienes cuenta en Google? Pues esa misma cuenta de Gmail, por ejemplo, la puedes utilizar para entrar en <a href=\"https:\/\/accounts.google.com\/ServiceLogin?service=adwords&amp;continue=https:\/\/adwords.google.com\/um\/gaiaauth?apt%3DNone%26ltmpl%3Djfk&amp;hl=es_ES&amp;ltmpl=jfk&amp;passive=86400&amp;skipvpage=true&amp;sacu=1&amp;sarp=1&amp;sourceid=awo&amp;subid=es-ca-ha-aw-bkhp0~24910462015\" target=\"_blank\">Adwords<\/a>: <!--more--><a href=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/10\/image4.png\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; float: none; padding-top: 0px; padding-left: 0px; margin-left: auto; display: block; padding-right: 0px; margin-right: auto; border: 0px;\" title=\"campa\u00f1a-adwords-promocion-apps-moviles-egrowing1\" src=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/10\/image_thumb4.png\" alt=\"campa\u00f1a-adwords-promocion-apps-moviles-egrowing1\" width=\"562\" height=\"244\" border=\"0\" \/><\/a><\/p>\n<p><strong>2. Crea tu campa\u00f1a.<\/strong> Para ello, ve a la pesta\u00f1a \u201ccampa\u00f1a\u201d y clicka en d\u00f3nde te indico: <a href=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/10\/image5.png\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; float: none; padding-top: 0px; padding-left: 0px; margin-left: auto; display: block; padding-right: 0px; margin-right: auto; border: 0px;\" title=\"campa\u00f1a-adwords-promocion-apps-moviles-egrowing2\" src=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/10\/image_thumb5.png\" alt=\"campa\u00f1a-adwords-promocion-apps-moviles-egrowing2\" width=\"400\" height=\"197\" border=\"0\" \/><\/a><\/p>\n<p>Puedes elegir entre 3 opciones:<\/p>\n<ul>\n<li><strong>Search &amp; Display Networks<\/strong>: tus anuncios se mostrar\u00e1n tanto en los resultados del buscador como en las otras p\u00e1ginas que tengan la red de display habilitada.<\/li>\n<li><strong><span style=\"color: #ff0000;\">S\u00f3lo en resultados de b\u00fasqueda<\/span><\/strong>. Te recomiendo este para empezar, sobretodo si no quieres que tu presupuesto se agote en 2 minutos.<\/li>\n<li><strong>S\u00f3lo en la red de display<\/strong>.<\/li>\n<\/ul>\n<p><strong>3. Configura tu campa\u00f1a.\u00a0 <\/strong>Si lo que quieres es promocionar tu app, la opci\u00f3n a elegir es <span style=\"color: #ff0000;\"><strong>\u201cAll features\u201d<\/strong><\/span>. Con las campa\u00f1as \u201cEst\u00e1ndar\u201d no se permite hacer anuncios que vayan directamente al market.<a href=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/10\/image6.png\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; float: none; padding-top: 0px; padding-left: 0px; margin-left: auto; display: block; padding-right: 0px; margin-right: auto; border: 0px;\" title=\"campa\u00f1a-adwords-promocion-apps-moviles-egrowing3\" src=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/10\/image_thumb6.png\" alt=\"campa\u00f1a-adwords-promocion-apps-moviles-egrowing3\" width=\"562\" height=\"184\" border=\"0\" \/><\/a><\/p>\n<p>En este apartado tambi\u00e9n definir\u00e1s d\u00f3nde quieres que aparezcan tus anuncios, en qu\u00e9 idioma a qu\u00e9 precio, entre otras opciones.<\/p>\n<p><strong>4. Crea tu anuncio.<\/strong> En este apartado es donde empezamos a dise\u00f1ar lo que ser\u00e1 el anuncio de nuestra aplicaci\u00f3n m\u00f3vil. Para ello debemos seleccionar que nuestro anuncio sea: <a href=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/10\/image7.png\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; padding-top: 0px; padding-left: 0px; display: inline; padding-right: 0px; border: 0px;\" title=\"campa\u00f1a-adwords-promocion-apps-moviles-egrowing4\" src=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/10\/image_thumb7.png\" alt=\"campa\u00f1a-adwords-promocion-apps-moviles-egrowing4\" width=\"256\" height=\"161\" border=\"0\" \/><\/a><\/p>\n<p>Una vez elegido <strong><span style=\"color: #ff0000;\">App\/digital content ad<\/span><\/strong>, elegiremos <span style=\"color: #ff0000;\"><strong>App promotion app<\/strong><\/span>, como se ve en la imagen:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <a href=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/10\/image8.png\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; float: none; padding-top: 0px; padding-left: 0px; margin-left: auto; display: block; padding-right: 0px; margin-right: auto; border: 0px;\" title=\"campa\u00f1a-adwords-promocion-apps-moviles-egrowing5\" src=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/10\/image_thumb8.png\" alt=\"campa\u00f1a-adwords-promocion-apps-moviles-egrowing5\" width=\"552\" height=\"283\" border=\"0\" \/><\/a><\/p>\n<p>El siguiente paso es linkar nuestra aplicaci\u00f3n con Adwords. Es un paso muy sencillo y simplemente tenemos que rellenar lo que nos va pidiendo: <a href=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/10\/image9.png\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; float: none; padding-top: 0px; padding-left: 0px; margin-left: auto; display: block; padding-right: 0px; margin-right: auto; border: 0px;\" title=\"campa\u00f1a-adwords-promocion-apps-moviles-egrowing6\" src=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/10\/image_thumb9.png\" alt=\"campa\u00f1a-adwords-promocion-apps-moviles-egrowing6\" width=\"562\" height=\"283\" border=\"0\" \/><\/a><\/p>\n<p><strong>El t\u00edtulo y el texto del anuncio debe ser atractivo<\/strong> y debe tener alguna <strong>call-to-action<\/strong> para movilizar al futuro usuario a que se descargue la aplicaci\u00f3n. Algo tan sencillo como invitarle a hacerlo: \u00a1Descarga esta aplicaci\u00f3n! \u00a1Prueba la app ahora!<\/p>\n<p>\u00a1Ya tenemos nuestro anuncio creado! \u00bfHemos terminado? No\u2026 Ahora tenemos que trabajar las keywords o palabras clave.<\/p>\n<p><strong>5. Escoge tus keywords.<\/strong> Uno de los cambios que hizo Adwords el pasado verano afect\u00f3 a la herramienta de b\u00fasqueda de palabras clave. Antes, era mucho m\u00e1s intuitiva y, a mi personalmente, me ayudaba mucho m\u00e1s en el momento de escoger las palabras clave adecuadas.\u00a0 Es lo que hay\u2026 \u00a1tenemos que adaptarnos a los cambios de los gigantes!<\/p>\n<p>Para acceder a la <span style=\"color: #ff0000;\"><strong>Keyword Planner<\/strong><\/span>, lo hacemos desde el men\u00fa \u201cherramientas\u201d: <a href=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/10\/image10.png\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; float: none; padding-top: 0px; padding-left: 0px; margin-left: auto; display: block; padding-right: 0px; margin-right: auto; border: 0px;\" title=\"campa\u00f1a-adwords-promocion-apps-moviles-egrowing7\" src=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/10\/image_thumb10.png\" alt=\"campa\u00f1a-adwords-promocion-apps-moviles-egrowing7\" width=\"299\" height=\"186\" border=\"0\" \/><\/a><\/p>\n<p>En este men\u00fa encontramos varias opciones: <a href=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/10\/image11.png\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; float: none; padding-top: 0px; padding-left: 0px; margin-left: auto; display: block; padding-right: 0px; margin-right: auto; border: 0px;\" title=\"campa\u00f1a-adwords-promocion-apps-moviles-egrowing8\" src=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/10\/image_thumb11.png\" alt=\"campa\u00f1a-adwords-promocion-apps-moviles-egrowing8\" width=\"562\" height=\"238\" border=\"0\" \/><\/a><\/p>\n<p>Os recomiendo que empec\u00e9is por el principio, por buscar nuevas palabras clave. En este apartado, podr\u00e9is introducir las palabras clave por las que pens\u00e1is que vuestros usuarios buscan vuestra app y Google os har\u00e1 algunas recomendaciones. No todas son buenas pero <strong>muchas veces nos sorprender\u00edamos de c\u00f3mo buscan nuestros usuarios la aplicaci\u00f3n<\/strong>. Aqu\u00ed debemos hacer un esfuerzo de meternos en la cabeza de ellos.<\/p>\n<p>Una vez terminados todos estos procesos, <strong>lo recomendable es que al menos una vez a la semana (inicialmente, cada d\u00eda) revis\u00e9is el anuncio<\/strong> ya que puede que algunos anuncios no se muestren porque las palabras clave elegidas son demasiado baratas o bien nos damos cuenta que en fin de semana es un desperdicio tener nuestros anuncios activados. <strong>Todo ello y mucho m\u00e1s nos lo dir\u00e1 la experiencia. <\/strong><\/p>\n<p>\u00a1Mucha suerte con vuestros anuncios!<\/p>\n<p><strong>\u00bfYa hab\u00e9is probado Adwords anteriormente? \u00bfC\u00f3mo os fue? Un saludo!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antes de empezar, te recomiendo que te leas este art\u00edculo. Despu\u00e9s de explicaros los PROS y CONTRAS de las nuevas campa\u00f1as Enhanced de Pay-per-click de Google Adwords, me gustar\u00eda detallaros los pasos que ten\u00e9is que seguir para empezar vuestra exitosa campa\u00f1a. \u00a1Es muy f\u00e1cil! 1. Crea tu cuenta. \u00bfTienes cuenta en Google? Pues esa misma&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[133,137,36,134,135,136],"class_list":["post-1180","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing","tag-adwords","tag-crear-anuncio-adwords-para-apps","tag-mobile-apps","tag-pay-per-click","tag-promocion","tag-promocionar-aplicaciones-moviles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 pasos para crear un anuncio de Adwords para tu app [parte2\/2]<\/title>\n<meta name=\"description\" content=\"Despu\u00e9s de explicaros los PROS y CONTRAS de las nuevas campa\u00f1as Enhanced de Pay-per-click de Google Adwords, me gustar\u00eda detallaros los pasos a seguir...\" \/>\n<meta name=\"robots\" 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