{"id":3294,"date":"2015-04-09T12:38:27","date_gmt":"2015-04-09T12:38:27","guid":{"rendered":"http:\/\/e-growing.com\/?p=3294"},"modified":"2015-04-09T12:38:27","modified_gmt":"2015-04-09T12:38:27","slug":"aso-app-store-optimization-o-como-posicionar-mi-app","status":"publish","type":"post","link":"https:\/\/www.vanessaestorach.com\/en\/aso-app-store-optimization-o-como-posicionar-mi-app\/","title":{"rendered":"ASO: App Store Optimization o c\u00f3mo posicionar mi app"},"content":{"rendered":"<p>Cuando pensamos en las acciones que vamos a implementar para promocionar nuestra aplicaci\u00f3n m\u00f3vil, siempre debemos tener en mente el App Store Optimization (ASO). Muchos hemos o\u00eddo hablar del SEO para apps m\u00f3viles pero lo que siempre me preguntan es: \u00bffunciona? S\u00ed! pero igual que el SEO, el ASO es una inversi\u00f3n a medio largo plazo.<\/p>\n<h3>\u00bfQu\u00e9 es el ASO?<\/h3>\n<p>El App Store Optimization como su nombre indica es la optimizaci\u00f3n de la aplicaci\u00f3n. El objetivo principal del ASO es mejorar el App Rank de tu aplicaci\u00f3n, o sea, su posici\u00f3n dentro de los diferentes markets. Y no en todos los markets funciona igual. Tendremos que trabajar el ASO para nuestra app de iOS, para nuestra app de Android y para nuestra app de Windows Phone.<\/p>\n<h3>\u00bfQu\u00e9 afecta al ASO?<\/h3>\n<p>La f\u00f3rmula del ASO, como la del SEO es secreta pero sabemos aquellos ingredientes que le afectan positivamente. C\u00f3mo comentamos, podemos <a title=\"app store optimization\" href=\"http:\/\/e-growing.com\/app-store-optimization-como-crear-una-aplicacion-movil-optimizada-aso\/\" target=\"_blank\">optimizar nuestra app<\/a> trabajando:<\/p>\n<ul>\n<li>App Name<\/li>\n<li>App Screenshots<\/li>\n<li>App Description<\/li>\n<li>App Keywords<\/li>\n<li>App Icon<\/li>\n<li>App Reviews<\/li>\n<\/ul>\n<p>Trabajando toda la parte de comunicaci\u00f3n (Name, Description, Icon, Reviews),\u00a0 incrementaremos notablemente nuestra posici\u00f3n. Y si mejoramos toda la parte visual (Name e Icon) convenceremos a los usuarios que se descarguen nuestra aplicaci\u00f3n. No s\u00f3lo es necesario tener una buena posici\u00f3n sino tambi\u00e9n convencer a los usuarios de que vale la pena descargarnos. Y esto lo hacemos en la landing del AppStore, GooglePlay o WindowsStore. Podemos verlo resumido en la siguiente f\u00f3rmula secreta que siempre ense\u00f1o en mis charlas:<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_3296\" aria-describedby=\"caption-attachment-3296\" style=\"width: 495px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3296\" src=\"http:\/\/e-growing.com\/wp-content\/uploads\/2015\/04\/aso-app-store-optimiztion-formula.jpg\" alt=\"aso-app-store-optimiztion-formula\" width=\"495\" height=\"175\" \/><figcaption id=\"caption-attachment-3296\" class=\"wp-caption-text\">by e-growing<\/figcaption><\/figure>\n<p>Nos equivocamos si pensamos que s\u00f3lo con estos 5 ingredientes ya lo tenemos solucionado. La verdad es que cada vez m\u00e1s las descargas (y desinstalaciones) afectan a nuestro App Rank. Por lo que se recomienda que combinemos el trabajo del ASO con una buena estrategia de anuncios. De esta manera, con descargas inorg\u00e1nicas (las que provienen de anuncios) conseguimos mejorar el App Rank y, con ello, conseguimos descargas org\u00e1nicas:<\/p>\n<figure id=\"attachment_3297\" aria-describedby=\"caption-attachment-3297\" style=\"width: 325px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3297\" src=\"http:\/\/e-growing.com\/wp-content\/uploads\/2015\/04\/aso-app-store-optimiztion-proceso.jpg\" alt=\"aso-app-store-optimiztion-proceso\" width=\"325\" height=\"285\" \/><figcaption id=\"caption-attachment-3297\" class=\"wp-caption-text\">by e-growing<\/figcaption><\/figure>\n<h3>\u00bfQu\u00e9 conseguimos con el ASO?<\/h3>\n<p>Con un mejor App Rank, m\u00e1s visibilidad tendr\u00e1 nuestra aplicaci\u00f3n m\u00f3vil y m\u00e1s descargas org\u00e1nicas conseguir\u00e1. Est\u00e1 probado que con un buen ASO conseguimos incrementar las descargas de un 20% a un 40%. \u00a1Pero con una sola vez no basta! El App Store Optimization debemos monitorizarlo y trabajarlo en cada actualizaci\u00f3n de la aplicaci\u00f3n (idealmente, cada mes\/dos meses).<\/p>\n<h3>\u00bfNecesitas optimizar tu aplicaci\u00f3n m\u00f3vil?<\/h3>\n<p><a title=\"contacto\" href=\"http:\/\/e-growing.com\/#contacto\">Contacta <\/a>con nosotros y te daremos las mejores recomendaciones para que consigas el mejor App Rank para tu app!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando pensamos en las acciones que vamos a implementar para promocionar nuestra aplicaci\u00f3n m\u00f3vil, siempre debemos tener en mente el App Store Optimization (ASO). Muchos hemos o\u00eddo hablar del SEO para apps m\u00f3viles pero lo que siempre me preguntan es: \u00bffunciona? S\u00ed! pero igual que el SEO, el ASO es una inversi\u00f3n a medio largo&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[38,211,72,73,43,175,276],"class_list":["post-3294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing","tag-android","tag-app-rank","tag-app-store-optimization","tag-aso","tag-ios","tag-keywords","tag-windows"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASO: App Store Optimization o c\u00f3mo posicionar mi app<\/title>\n<meta name=\"description\" content=\"Optimizar nuestra aplicaci\u00f3n m\u00f3vil con App Store Optimization (ASO) es clave para mejorar nuestro App Rank y conseguir descargas org\u00e1nicas para nuestra app\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vanessaestorach.com\/en\/aso-app-store-optimization-o-como-posicionar-mi-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASO: App Store Optimization o c\u00f3mo posicionar mi app\" \/>\n<meta property=\"og:description\" content=\"Optimizar nuestra aplicaci\u00f3n m\u00f3vil con App Store Optimization (ASO) es clave para mejorar nuestro App Rank y conseguir descargas org\u00e1nicas para nuestra app\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vanessaestorach.com\/en\/aso-app-store-optimization-o-como-posicionar-mi-app\/\" \/>\n<meta property=\"og:site_name\" content=\"Vanessa Estorach\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-09T12:38:27+00:00\" \/>\n<meta property=\"og:image\" 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