{"id":3943,"date":"2016-04-22T10:27:14","date_gmt":"2016-04-22T10:27:14","guid":{"rendered":"http:\/\/e-growing.com\/?p=3943"},"modified":"2016-04-22T10:27:14","modified_gmt":"2016-04-22T10:27:14","slug":"mobile-el-cambio-de-paradigma","status":"publish","type":"post","link":"https:\/\/www.vanessaestorach.com\/en\/mobile-el-cambio-de-paradigma\/","title":{"rendered":"Mobile-Only, el cambio de paradigma"},"content":{"rendered":"<p>Ya no es suficiente con pensar en el <strong>Mobile First<\/strong>. Desde hace unos meses hay que dar un paso m\u00e1s y pensar en <strong>Mobile-Only<\/strong>, el cambio de<em>\u00a0paradigma<\/em> que enfrenta a las empresas frente a un mundo cada vez m\u00e1s digitalizado.<\/p>\n<p>Como os contaba en el post <u><a href=\"http:\/\/e-growing.com\/por-que-mobile-first\/\" target=\"_blank\">\u00bfPor qu\u00e9 Mobile First?<\/a><\/u> cada vez m\u00e1s, los usuarios usan el smartphone para todo.<\/p>\n<p>El paradigma del Mobile First comenz\u00f3 porque los usuarios empezaban a utilizar much\u00edsimo su smartphone para hacer consultas en internet, para jugar, se bajaban muchas apps\u2026 y <strong><em>Mobile-Only<\/em><\/strong> ha surgido porque analizando el uso de los dispositivos m\u00f3viles se ha llegado a ver que alguno de los usuarios ni siquiera tienen otro dispositivo que no sea su m\u00f3vil o tablet, y TODO lo consultan y lo ven a trav\u00e9s de ellos. Incluso paises subdesarrollados que se saltan el paso de utilizar el desktop y pasan directamente a los dispositivos m\u00f3viles.<\/p>\n<p>[Tweet &#8220;Algunos usuarios solo utilizan su smartphone para hacer todo tipo de consultas&#8221;]<\/p>\n<p>Centr\u00e1ndonos en Espa\u00f1a podemos ver, seg\u00fan un estudio de <a href=\"http:\/\/es.slideshare.net\/wearesocialsg\/digital-in-2016\/431\" target=\"_blank\">wearesocial<\/a>, que:<\/p>\n<ul>\n<li>El <strong>51%<\/strong> de los espa\u00f1oles que tiene un smartphone, usa aplicaciones de <strong>mensajer\u00eda<\/strong><\/li>\n<li>El <strong>39%<\/strong> utiliza servicios de <strong>GPS<\/strong> en su m\u00f3vil<\/li>\n<li>El <strong>38%<\/strong> de los usuarios ven <strong>v\u00eddeos<\/strong> con su dispositivo (cada vez se usa m\u00e1s)<\/li>\n<li>El <strong>33%<\/strong> de los espa\u00f1oles usan <strong>bancas m\u00f3viles<\/strong><\/li>\n<li>El <strong>25%<\/strong> <strong>juegan<\/strong> en su smartphone<\/li>\n<\/ul>\n<figure id=\"attachment_3944\" aria-describedby=\"caption-attachment-3944\" style=\"width: 628px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3944 size-full\" src=\"http:\/\/e-growing.com\/wp-content\/uploads\/2016\/04\/Mobile-Activities.jpg\" alt=\"Mobile-Activities-e-growing\" width=\"628\" height=\"471\" \/><figcaption id=\"caption-attachment-3944\" class=\"wp-caption-text\">Fuente: wearesocial<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Y sin olvidar el dato de que el <strong>42%<\/strong> de los usuarios acceden a <strong>redes sociales<\/strong> de forma regular.<\/p>\n<p>Este estudio es de enero de 2016, y precisamente en ese mes sucedi\u00f3 algo que demuestra que las empresas comienzan a pensar en Mobile-Only.<\/p>\n<p>Apareci\u00f3 un servicio, que seguramente cambiar\u00e1 algunas de las cifras que acabamos de ver. \u00bfYa sabes por d\u00f3nde van los tiros?<\/p>\n<p>Naci\u00f3 la<strong> primera banca m\u00f3vil en Espa\u00f1a, <a href=\"https:\/\/www.imaginbank.com\/home_es.html\" target=\"_blank\">imaginBank<\/a>, <\/strong>de <a href=\"https:\/\/portal.lacaixa.es\/\" target=\"_blank\">La Caixa<\/a><strong>.<\/strong><\/p>\n<p>Ahora parece que est\u00e1n un poco m\u00e1s tranquilos, pero nos han estado bombardeando con una campa\u00f1a televisiva, que al menos a m\u00ed, s\u00ed que me llamaba la atenci\u00f3n (aunque solo al principio, despu\u00e9s me resulto demasiado repetitiva).<\/p>\n<p>\u00c9ste es el ejemplo perfecto para explicar en qu\u00e9 consiste Mobile-Only. Los dispositivos <strong>m\u00f3viles<\/strong> se convierten en el <strong>\u00fanico<\/strong> <strong>objetivo<\/strong>, desarrollando apps y web m\u00f3viles para pantallas m\u00e1s peque\u00f1as, olvidando el desktop.<\/p>\n<p>[Tweet &#8220;Mobile-Only: los dispositivos m\u00f3viles se convierten en el \u00fanico objetivo&#8221;]<\/p>\n<p>En este caso, La Caixa, ha decidido crear una banca solo y exclusivamente m\u00f3vil donde todas las gestiones, desde la contrataci\u00f3n del servicio hasta la consulta de saldo o movimientos, se hacen a trav\u00e9s de este dispositivo que tan presente tenemos en nuestras vidas.<\/p>\n<p>Si tuvieras una empresa que va a dar un servicio que se puede ofrecer a trav\u00e9s de una app y que tu <strong>p\u00fablico objetivo<\/strong> est\u00e1 entre los 20 y 35 a\u00f1os <em>&#8220;<strong>millennials<\/strong>&#8220;<\/em> y adem\u00e1s residen en Espa\u00f1a donde sucede la mayor penetraci\u00f3n m\u00f3vil del mundo\u2026<strong> \u00bfapostar\u00edas por cambiar al Mobile-Only?<\/strong><\/p>\n<p>Puede que haya personas que opinen que olvidarte de los dem\u00e1s dispositivos es dar un paso atr\u00e1s porque a\u00fan est\u00e1n ah\u00ed. Pero, dada la alta migraci\u00f3n hacia soportes m\u00f3viles y que el tiempo que los usuarios emplean en su smartphone es cada vez mayor, la idea de apostar por Mobile-Only no es tan descabellada. \u00bfT\u00fa qu\u00e9 crees?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya no es suficiente con pensar en el Mobile First. Desde hace unos meses hay que dar un paso m\u00e1s y pensar en Mobile-Only, el cambio de\u00a0paradigma que enfrenta a las empresas frente a un mundo cada vez m\u00e1s digitalizado. Como os contaba en el post \u00bfPor qu\u00e9 Mobile First? cada vez m\u00e1s, los usuarios&#8230;<\/p>\n","protected":false},"author":8,"featured_media":3949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[539,499,531,540,541,70,453,542,81,543,544,545,546,547],"class_list":["post-3943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing","tag-banca","tag-digitalizacion","tag-dispositivo","tag-first","tag-millennials","tag-mobile","tag-mobile-first","tag-mobile-only","tag-movil","tag-only","tag-paradigma","tag-smarthphone","tag-soportes","tag-usuario"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile-Only, el cambio de paradigma<\/title>\n<meta name=\"description\" content=\"Mobile-Only, el cambio de paradigma que enfrenta a las empresas frente a un mundo cada vez m\u00e1s digitalizado. 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