{"id":6552,"date":"2022-04-05T12:36:48","date_gmt":"2022-04-05T10:36:48","guid":{"rendered":"https:\/\/www.vanessaestorach.com\/?p=6552"},"modified":"2022-04-05T12:38:24","modified_gmt":"2022-04-05T10:38:24","slug":"buzzword-2","status":"publish","type":"post","link":"https:\/\/www.vanessaestorach.com\/en\/buzzword-2\/","title":{"rendered":"BuzzWord #2: C\u00f3nocete, evita silos y mide"},"content":{"rendered":"<p>Aqu\u00ed os resumo lo m\u00e1s interesante que he estado leyendo y aprendiendo estos \u00faltimos d\u00edas sobre:<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/31-20e3.svg\" alt=\"1\ufe0f\u20e3\" \/> People &amp; Change Management<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/32-20e3.svg\" alt=\"2\ufe0f\u20e3\" \/> Product<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/33-20e3.svg\" alt=\"3\ufe0f\u20e3\" \/> Productivity<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/34-20e3.svg\" alt=\"4\ufe0f\u20e3\" \/> Performance<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f536.svg\" alt=\"\ud83d\udd36\" \/> En mi experiencia como Product Manager me he encontrado diferentes filosof\u00edas de producto. Depende de la empresa, el roadmap lo prioriza Ventas, Ingenier\u00eda o Producto. Ventas va a priorizar las features que van a traer m\u00e1s ventas. Ingenier\u00eda se centra en c\u00f3mo se resuelve los problemas. En empresas Product-driven, lo que queremos es hacer el mejor producto.<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f449-1f3fc.svg\" alt=\"\ud83d\udc49\ud83c\udffc\" \/> Este art\u00edculo de @BuildTheStage lo explica a la perfecci\u00f3n: https:\/\/www.buildthestage.com\/who-owns-your-company-roadmap\/ #product<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f536.svg\" alt=\"\ud83d\udd36\" \/> Experiencia y sabidur\u00eda versus juventud e innovaci\u00f3n. No creo que sea algo exclusivo. S\u00ed que me estoy dando cuenta a medida que me voy haciendo mayor es que hay un sesgo hacia la edad en empresas tecnol\u00f3gicas. Y en equipos demasiado j\u00f3venes se pierde la sabidur\u00eda que aportan las personas con m\u00e1s experiencia. Siempre he pensado que la diversidad es clave para que la creatividad de los equipos explote.<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f449-1f3fc.svg\" alt=\"\ud83d\udc49\ud83c\udffc\" \/> Lee aqu\u00ed el art\u00edculo de @arthurbrooks en @theAtlantic sobre el research que explica porque somos tan buenos cuando nuevas cosas con grandes promesas que no se cristalizan: https:\/\/www.theatlantic.com\/family\/archive\/2022\/03\/older-workers-silicon-valley-business\/623880\/ #people<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f536.svg\" alt=\"\ud83d\udd36\" \/> Trabajar las OKR es complejo. Hasta que llegamos a dominarlas y a utilizarlas de manera global lleva un tiempo. Me ha ayudado este art\u00edculo en el que menciona 3 tipos de Key Results:<\/p>\n<ul>\n<li>Impact-ish OKRs<\/li>\n<li>Outcome-ish OKRs<\/li>\n<li>Output-ish OKRs<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f449-1f3fc.svg\" alt=\"\ud83d\udc49\ud83c\udffc\" \/> Descubre como mejorar el uso de las OKR y medir el progreso en este art\u00edculo de @Mareike Leitermann en @mindtheproduct https:\/\/www.mindtheproduct.com\/how-product-teams-can-measure-progress-through-outcome-okrs\/ #performance<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f536.svg\" alt=\"\ud83d\udd36\" \/> La colaboraci\u00f3n entre equipos es clave para el \u00e9xito de un producto (o de un proyecto). El binomio marketing-producto tendr\u00eda que ser una realidad en todas las empresas que trabajan en producto. Pero no siempre es as\u00ed. @Reforge nos da 3 recomendaciones para mejorar la colaboraci\u00f3n entre estos dos equipos:<\/p>\n<ul>\n<li>Confiar y respetar el conocimiento de cada departamento<\/li>\n<li>Objetivos comunes<\/li>\n<li>Estrategia a largo plazo basada en los usuarios y el negocio.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f449-1f3fc.svg\" alt=\"\ud83d\udc49\ud83c\udffc\" \/> Todo el detalle en este art\u00edculo: https:\/\/www.reforge.com\/blog\/cross-departmental-collaboration-product-marketing #product #people<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f536.svg\" alt=\"\ud83d\udd36\" \/> El cambio est\u00e1 presente en todas las organizaciones. Y el cambio no se consigue sin priorizar a las personas por delante de la tecnolog\u00eda.<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f449-1f3fc.svg\" alt=\"\ud83d\udc49\ud83c\udffc\" \/> En este art\u00edculo, la agencia especializada en comunicaci\u00f3n interna @bothpeople detalla 22 puntos a tener en cuenta: https:\/\/www.topcomunicacion.com\/reflexiones-sobre-transformacion\/ #people #changemanagement<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f536.svg\" alt=\"\ud83d\udd36\" \/> \u00bfQui\u00e9n no trabaja con metodolog\u00edas \u00e1giles? Pues mucha gente \ud83d\ude05 A veces, nos encontramos varias procesos o principios \u00e1giles que se utilizan de manera diferente en la misma empresa. Como lo ideal ser\u00eda colaborar, est\u00e1 bien unificar los procesos de metodolog\u00edas \u00e1giles en los equipos. Algunas recomendaciones:<\/p>\n<ul>\n<li>Retrospectivas Scrum<\/li>\n<li>Reuniones peri\u00f3dicas (Product Pints\/Half-pints)<\/li>\n<li>Cross-functional meetings<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f449-1f3fc.svg\" alt=\"\ud83d\udc49\ud83c\udffc\" \/> En este art\u00edculo, @OlivierBorders escribe en @mindtheproduct c\u00f3mo lo han hecho en su empresa para equipos de producto: https:\/\/www.mindtheproduct.com\/unifying-agile-processes-for-product-teams-a-case-study\/ #agile #product<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f536.svg\" alt=\"\ud83d\udd36\" \/> \u00bfHab\u00e9is escuchado el t\u00e9rmino #BehaviouralEngineering? Puede ayudarte a crar una conexi\u00f3n subconsciente entre tus productos y tus clientes. Suena bien \u00bfverdad?<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f449-1f3fc.svg\" alt=\"\ud83d\udc49\ud83c\udffc\" \/> En este post de @dmitryoreshko @mindtheproduct aprender\u00e1s los diferentes conceptos de Behavioural Engineering que te ayudar\u00e1n a dise\u00f1ar mejores productos: https:\/\/www.mindtheproduct.com\/how-behavioral-engineering-helps-to-build-better-products\/ #product<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f536.svg\" alt=\"\ud83d\udd36\" \/> Si te se da bien planificar, puedes obviar esta recomendaci\u00f3n. En general, tendemos a subestimar el tiempo que tardaremos a completar una tarea.<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f449-1f3fc.svg\" alt=\"\ud83d\udc49\ud83c\udffc\" \/> En este c\u00f3mic y post de @doist puedes encontrar algunas recomendaciones que a mi me ayudan mucho: https:\/\/blog.doist.com\/planning-fallacy-comic\/\u00a0 #productividad<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f536.svg\" alt=\"\ud83d\udd36\" \/> @mathildeCollin empieza su art\u00edculo con una gran frase: &#8220;Si te gusta lo que haces, no trabajar\u00e1s un solo d\u00eda&#8221;. De hecho, Matilde no est\u00e1 nada de acuerdo con este refr\u00e1n. Y es por ello que nos describe la &#8220;Zone of Genius&#8221; y por qu\u00e9 es tan importante. De hecho, hay 4 zonas:<\/p>\n<ul>\n<li>Zone of incompetence: aquellas actividades que otra gente hace mejor que tu.<\/li>\n<li>Zone of competence: actividades que haces bien, tan bien como otras personas.<\/li>\n<li>Zone of excellence: actividades en las que eres el\/la mejor pero no te gusta hacer.<\/li>\n<li>Zone of genius: actividades en las que eres excepcionalmente bueno y buena. Te encantan y, cuando las haces, el tiempo vuela.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f449-1f3fc.svg\" alt=\"\ud83d\udc49\ud83c\udffc\" \/> Para encontrar tu &#8220;zone of genius&#8221; no te pierdas este art\u00edculo: https:\/\/collinmathilde.medium.com\/how-to-find-your-zone-of-genius-68378d493320 #personas<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f536.svg\" alt=\"\ud83d\udd36\" \/> CURIOSIDAD: Ayer le\u00ed el lanzamiento de la primera metacolecci\u00f3n de @Zara en solitario. \u00a1Es muy interesante!<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f449-1f3fc.svg\" alt=\"\ud83d\udc49\ud83c\udffc\" \/> Puedes leer m\u00e1s aqu\u00ed: https:\/\/fashionunited.es\/noticias\/moda\/zara-da-un-paso-mas-en-el-metaverso-con-lime-glam-su-primera-metacoleccion-en-solitario\/2022033038284<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aqu\u00ed os resumo lo m\u00e1s interesante que he estado leyendo y aprendiendo estos \u00faltimos d\u00edas sobre: People &amp; Change Management Product Productivity Performance &nbsp; En mi experiencia como Product Manager me he encontrado diferentes filosof\u00edas de producto. Depende de la empresa, el roadmap lo prioriza Ventas, Ingenier\u00eda o Producto. Ventas va a priorizar las features&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1001,1000],"tags":[],"class_list":["post-6552","post","type-post","status-publish","format-standard","hentry","category-change-management","category-product-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BuzzWord #2: C\u00f3nocete, evita silos y mide - Vanessa Estorach<\/title>\n<meta name=\"description\" content=\"BuzzWord #2: C\u00f3nocete, evita silos y mide\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vanessaestorach.com\/buzzword-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BuzzWord #2: C\u00f3nocete, evita silos y mide - 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