{"id":801,"date":"2013-07-26T21:07:51","date_gmt":"2013-07-26T21:07:51","guid":{"rendered":"http:\/\/e-growing.com\/?p=801"},"modified":"2013-07-26T21:07:51","modified_gmt":"2013-07-26T21:07:51","slug":"como-poner-orden-a-nuestras-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.vanessaestorach.com\/en\/como-poner-orden-a-nuestras-redes-sociales\/","title":{"rendered":"\u00bfC\u00f3mo poner orden a nuestras redes sociales?"},"content":{"rendered":"<p><strong>8 Herramientas indispensables en las Redes Sociales<\/strong><\/p>\n<p>Ayer tuve la oportunidad de asistir al Curso de Marketing en Redes Sociales que daba <a title=\"Javier Martin\" href=\"http:\/\/www.twitter.com\/loogic\" target=\"_blank\">Javier Mart\u00edn<\/a>. Fue un placer asistir a este curso y me gustar\u00eda explicaros con lo que me he quedado.<br \/>\n<strong><!--more--><br \/>\n\u00bfEn qu\u00e9 nos pueden ayudar las redes sociales?<\/strong><br \/>\nEspecialmente para Startups y Pymes son muy recomendables. Nos ayudan a darnos a conocer al mundo. En las redes sociales, los emprendedores estamos al mismo nivel que grandes marcas. A partir de aqu\u00ed, tenemos que aprovechar el &#8220;estar presentes&#8221; para cumplir nuestros objetivos como pueden ser dar a conocer la marca o contactar con clientes potenciales.<\/p>\n<p><strong>\u00bfPara que no sirven las redes sociales?<\/strong><br \/>\nPara vender. No nos gusta que nos vendan a moto a trav\u00e9s de Facebook o Twitter. \u00bfLas recomendaciones? Son diferentes. Si nuestra empresa habla del sector y, algunas veces, de sus productos y con todo ello aporta valor, no nos importar\u00e1 que alguna vez nos recomiende un producto suyo o complementario.<\/p>\n<p>Con todo ello, Javier nos dibuj\u00f3 un diagrama en el que se detalla todo el proceso que tenemos que seguir para ser exitosos en las redes sociales:<\/p>\n<p><a href=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/07\/flujo-informaci\u00f3n-redes-sociales.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-802 aligncenter\" src=\"http:\/\/e-growing.com\/wp-content\/uploads\/2013\/07\/flujo-informaci\u00f3n-redes-sociales-300x215.jpg\" alt=\"flujo-informaci\u00f3n-redes-sociales-egrowing\" width=\"335\" height=\"242\" \/><\/a><br \/>\n<strong><br \/>\n1. Captaci\u00f3n de la informaci\u00f3n<\/strong><br \/>\nLa podemos hacer a trav\u00e9s de blogs con <a title=\"feedly\" href=\"http:\/\/www.feedly.com\" target=\"_blank\">Feedly <\/a>(antes ten\u00edamos el fabuloso Google Reader) y tambi\u00e9n a trav\u00e9s de las <a title=\"listas twitter\" href=\"http:\/\/www.socialblabla.com\/que-son-las-listas-de-twitter-y-como-utilizarlas.html\" target=\"_blank\">listas de Twitter<\/a>.<\/p>\n<p><strong>2. Programaci\u00f3n \/ Publicaci\u00f3n<\/strong><br \/>\nUna vez tenemos la informaci\u00f3n que queremos difundir a trav\u00e9s de las RRSS, se recomienda programarla para no tener que estar publicando todo el d\u00eda. Existen varias herramientas que nos permiten publicar el contenido en Twitter, Facebook, Linkedin, Google+,&#8230; Las m\u00e1s usadas son <a title=\"hootsuite\" href=\"https:\/\/hootsuite.com\/\" target=\"_blank\">Hootsuite <\/a>o <a title=\"tweetdeck\" href=\"http:\/\/tweetdeck.com\/\" target=\"_blank\">Tweetdeck<\/a>, que ahora es de Twitter. Se recomienda programar una vez a la semana todo el contenido.<\/p>\n<p><strong>3. Interacciones<\/strong><br \/>\nEstar en las redes sociales es la mejor manera de interactuar y estar cerca de nuestros clientes o clientes potenciales. Es por ello que nuestra presencia en estos medios no se debe limitar solamente a publicar peri\u00f3dicamente. Diariamente tenemos que contestar a los comentarios y menciones que nos hacen nuestros seguidores. <a title=\"hootsuite\" href=\"https:\/\/hootsuite.com\/\" target=\"_blank\">Hootsuite <\/a> tambi\u00e9n nos ayuda a ello.<\/p>\n<p><strong>4. An\u00e1lisis<\/strong><br \/>\nCon el an\u00e1lisis podemos saber qu\u00e9 tipo de posts o tuits gustan m\u00e1s o son m\u00e1s virales. Tambi\u00e9n aquellos con los que hemos tenido unas reacciones m\u00e1s negativas. Analizar todo ello nos permite crear contenido de m\u00e1s calidad y m\u00e1s adaptado a nuestros seguidores. Facebook ya incorpora un apartado de Estad\u00edsticas bastante completo y se rumorea que Twitter lo tendr\u00e1 en breve. Mientras tanto varias herramientas nos pueden ayudar con este an\u00e1lisis: <a title=\"sproutsocial\" href=\"http:\/\/www.sproutsocial.com\" target=\"_blank\">Sproutsocial<\/a> o <a title=\"pirendo\" href=\"http:\/\/www.pirendo.com\" target=\"_blank\">Pirendo<\/a>.<\/p>\n<p><strong>5. Crear comunidad<\/strong><br \/>\nPosiblemente, con solamente publicando contenido de calidad no conseguir\u00e1s un gran n\u00famero de fans o followers. Es por ello que debes estudiar tu comunidad y ver a qu\u00e9 perfiles seguir, para que conseguir un followback de ellos. <a title=\"socialbro\" href=\"https:\/\/www.socialbro.com\/\" target=\"_blank\">SocialBro<\/a> o <a title=\"clout\" href=\"http:\/\/klout.com\/home\" target=\"_blank\">Klout <\/a>son buenas herramientas que te pueden ayudar.<\/p>\n<p><strong>\u00bfUtilizas alguna otra herramienta? <\/strong>No seas t\u00edmid@, comp\u00e1rtela con nosotros! \ud83d\ude1b<\/p>\n","protected":false},"excerpt":{"rendered":"<p>8 Herramientas indispensables en las Redes Sociales Ayer tuve la oportunidad de asistir al Curso de Marketing en Redes Sociales que daba Javier Mart\u00edn. Fue un placer asistir a este curso y me gustar\u00eda explicaros con lo que me he quedado.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[84,20,85,86,87,88,89,26,90,91,92,93,94],"class_list":["post-801","post","type-post","status-publish","format-standard","hentry","category-marketing-online-2","tag-blogs","tag-facebook-2","tag-feedly","tag-hootsuite","tag-interacciones","tag-linkedin","tag-pirendo","tag-redes-sociales","tag-rrss","tag-socialbro","tag-sproutsocial","tag-tweetdeck","tag-twitter-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo poner orden a nuestras redes sociales? - Vanessa Estorach<\/title>\n<meta name=\"description\" content=\"8 Herramientas indispensables para gestionar las Redes Sociales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vanessaestorach.com\/como-poner-orden-a-nuestras-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo poner orden a nuestras redes sociales? 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