{"id":898,"date":"2013-09-02T10:23:00","date_gmt":"2013-09-02T08:23:00","guid":{"rendered":"http:\/\/e-growing.com\/?p=898"},"modified":"2013-09-02T10:23:00","modified_gmt":"2013-09-02T08:23:00","slug":"como-encontrar-a-un-buen-profesional-del-marketing-online","status":"publish","type":"post","link":"https:\/\/www.vanessaestorach.com\/en\/como-encontrar-a-un-buen-profesional-del-marketing-online\/","title":{"rendered":"\u00bfC\u00f3mo encontrar a un buen profesional del marketing online?"},"content":{"rendered":"

Siguiendo la serie de posts de \u00bfC\u00f3mo encontrar grandes expertos?,<\/a> hoy he hablado con Toni Padrell<\/a>, profesional del marketing online y emprendedor<\/strong>. Toni a parte de ser un gran profesional es un gran formador y yo personalmente he aprendido mucho de \u00e9l. Aqu\u00ed os dejo sus recomendaciones:<\/p>\n

\u00a0\"toni-padrell-egrowing-mobile-online-marketing\"<\/a><\/span><\/b><\/p>\n

 <\/p>\n

1) \u00bfQu\u00e9 hace un profesional del marketing online?<\/span><\/b><\/p>\n

Un profesional de Marketing Online desarrolla estrategias y t\u00e9cnicas de Marketing en Internet, eso implica trabajar sobre una multitud de disciplinas: Dise\u00f1o Web, SEO<\/strong> (Posicionamiento Natural en Buscadores), SEM<\/strong> (Posicionamiento de Pago en Buscadores), e-mail Marketing<\/strong>, SMO<\/strong> (Redes Sociales), Anal\u00edtica Web<\/strong>.<\/p>\n

El objetivo de un profesional de Marketing Online es cuidar la rentabilidad de la inversi\u00f3n del cliente<\/strong> y por ello debe saber encontrar la manera de rentabilizar su inversi\u00f3n en\u00a0 beneficios (econ\u00f3micos: m\u00e1s contactos y ventas y tambi\u00e9n los no econ\u00f3micos: imagen, aprendizaje, motivaci\u00f3n)<\/p>\n

2) \u00bfA trav\u00e9s de qu\u00e9 webs podemos encontrar profesionales del marketing online?<\/span><\/b><\/p>\n

Puedes encontrar profesionales de Marketing Online de muchas maneras pero yo empezar\u00eda utilizando el buscador que encuentra todo ordenado con un ranking de relevancia: Google.<\/p>\n

Busca por “Consultor Marketing Online” en Google y ya tendr\u00e1s una buena lista de profesionales que al menos saben de SEO (Posicionamiento en Google).<\/p>\n

Otras fuentes son directorios de freelances, o por linkedin.<\/p>\n

3) \u00bfCu\u00e1l es la primera pregunta que le debemos antes de contratarle?<\/span><\/b><\/p>\n

La primera pregunta igual puede ser: \u00bfC\u00f3mo puedes mejorar mi negocio?<\/em><\/p>\n

4) 3 caracter\u00edsticas en los que nos debemos fijar antes de contratar a un profesional del marketing online<\/span><\/b><\/p>\n

    \n
  1. Su capacidad de comunicar<\/strong> ideas y conceptos abstractos.<\/li>\n
  2. Los proyectos realizados<\/strong> y su trayectoria.<\/li>\n
  3. Sus \u00e1reas de especialidad<\/strong> dentro del Marketing Online.<\/li>\n<\/ol>\n

    5) \u00bfAlguna otra recomendaci\u00f3n? <\/span><\/b><\/p>\n

    El Marketing Online se aprende haciendo (“Learn by doing<\/strong>“) busca alguien que haya aprendido haciendo y luego busca alguien que trabaje de forma cercana al cliente y que te ayude a desarrollar tu proyecto sin generar dependencias entre cliente \u2013 proveedor.<\/p>\n

    Trabaja con alguien que te ayude a ser mejor y sepa c\u00f3mo hacerte mejor.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    Siguiendo la serie de posts de \u00bfC\u00f3mo encontrar grandes expertos?, hoy he hablado con Toni Padrell, profesional del marketing online y emprendedor. Toni a parte de ser un gran profesional es un gran formador y yo personalmente he aprendido mucho de \u00e9l. Aqu\u00ed os dejo sus recomendaciones:<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[108,58,109],"class_list":["post-898","post","type-post","status-publish","format-standard","hentry","category-marketing-online-2","tag-encontrar-expertos-marketing-online","tag-marketing-online","tag-toni-padrell"],"acf":[],"yoast_head":"\n\u00bfC\u00f3mo encontrar a un buen profesional del marketing online? - Vanessa Estorach<\/title>\n<meta name=\"description\" content=\"Hoy he hablado con Toni Padrell, profesional del marketing online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vanessaestorach.com\/como-encontrar-a-un-buen-profesional-del-marketing-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo encontrar a un buen profesional del marketing online? 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