Changing the classic sales or commercial approach to a digital product is complex.
Having a well-prepared product area aligned with the rest of the company is key in the digital economy.
Not all companies that develop digital products have made the necessary organizational transformation for this area to succeed. It is also an area with many leaders (Director of Product Management, VP Product, Chief Product Officer) and multiple relationships with other areas of the company.
With all our experience, we work on three main focuses:
- Articulate the digital product area, with the aim of transforming a traditional organization into a product one and gaining competitiveness in the market.
- Establish the vision and product strategy, from the ideation of the product, through the creation of the MVP to the Go-to-Market. We help you take the right direction to develop a new product or functionality.
- Integration of an interim expert person in your team, incorporating experience and knowledge at key moments in the development of the digital product. We bring you the product experience together with the Lean, Agile and customer-centricity principles.